2022 ISBM Academic Conference

Developing a Research Agenda for Social Media Use and Branding in B2B Firms


2022 biennial Academic Conference in Chicago, IL on Aug 10th – 11th. Professor Lisa Scheer and I co-chaired a session on developing a research agenda for social media use and branding in B2B firms.

Aug 10, 2022 5:00 PM — Aug 11, 2022 12:00 PM
University of Illinois, Chicago
750 South Halsted, Chicago, IL 60607

These slides are used in my presentation

Click on the Slides button above to view the slides.
Mike Nguyen, PhD
Mike Nguyen, PhD
Visitng Scholar

My research interests include marketing, and social science.