Biography
My name is Mike Nguyen. I am a visiting scholar in marketing at the University of Southern California Marshall School of Business. My research interests include
- Conceptual: Brand Equity, Virality, Charisma
- Substantive: Branding, Online Platform, Privacy, Advertising
- Methodological: Econometrics, Machine Learning, Causal Inference
Download my resume in PDF and Word .
Interests
- Marketing
- Finance
- Statistics
Education
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Postdoc in Marketing
University of Southern California
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PhD in Marketing - minor Statistics, 2023
University of Missouri
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MA in Economics - Econometrics and Quantitative Economics, 2021
University of Missouri
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MBA in Marketing Analytics, Corporate Finance, 2019
University of Delaware
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BBA in Marketing, International Business, 2018
Florida International University
Skills
Statistical Programs
R, SAS, STATA, SPSS
Computer Programs
Python, NetLogo, Gephi
Database Programs
NEO4j, MongoDB
Recent Posts
Save Your Research
My 2 Cents on Sharing Your Research (Or How Not to Get Lost in the Data Jungle) Sharing research data is like hosting a party. You want everything to be in the right place, accessible to everyone, but not too chaotic.
AI Bot for MKT 562
Welcome to Advertising and Social Media - MKT 526 This page gives you a quick way to ask all questions related to the class syllabus. What is it? AdBot is an AI-powered Teaching Assistant (TA) bot, specifically designed to support students in the Advertising and Social Media class.
