My name is Mike Nguyen. I am a visiting scholar in marketing at the University of Southern California Marshall School of Business. My research interests include

  • Conceptual: Brand Equity, Virality, Charisma
  • Substantive: Branding, Advertising, Online Platform
  • Methodological: Econometrics, Machine Learning, Causal Inference

Download my resume in PDF and Word .

Interests

  • Marketing
  • Finance
  • Statistics

Education

  • Postdoc in Marketing

    University of Southern California

  • PhD in Marketing - minor Statistics, 2023

    University of Missouri

  • MA in Economics - Econometrics and Quantitative Economics, 2021

    University of Missouri

  • MBA in Marketing Analytics, Corporate Finance, 2019

    University of Delaware

  • BBA in Marketing, International Business, 2018

    Florida International University

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