2022 ISBM Academic Conference
Developing a Research Agenda for Social Media Use and Branding in B2B Firms
Abstract
2022 biennial Academic Conference in Chicago, IL on Aug 10th – 11th. Professor Lisa Scheer and I co-chaired a session on developing a research agenda for social media use and branding in B2B firms.
Date
Aug 10, 2022 5:00 PM — Aug 11, 2022 12:00 PM
Location
University of Illinois, Chicago
750 South Halsted, Chicago, IL 60607
These slides are used in my presentation
Click on the Slides button above to view the slides.
Mike Nguyen, PhD
Visiting Professor of Data Sciences and Operations
My research interests include marketing, and social science.